Full-time Director of Marketing and Business Development

Post Date: October 13, 2021

Job Type: Full-time

Pay Type: Salary

Benefits: Benefits Package

Job #: H0394

Job Description


Kansas City Orthopaedic Institute has an opening for a full‐time Director of Marketing and Business Development.  Primary responsibility is to develop and implement strategies and advertising campaigns to acquire new business and increase current products/services for KCOI.

Essential functions:

  • Design and implements marketing and advertising campaigns; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
  • Initiate and develops relationships with target audiences, which may include patients, referring physicians, schools, urgent care centers etc.
  • Set up tracking systems for marketing activities
  • Design, develop and produce promotional materials.
  • Coordinate all orders for promotional give-away items with vendor.
  • Keep promotional materials ready by coordinating requirements with service line departments; inventorying stock; placing orders; verifying receipt.
  • Develop distribute and track news releases as needed.
  • Develop content, monitor and respond to Twitter, Facebook and other social media sites.
  • Prepare copy for website updates and weekly blogs.
  • Set up and monitor google profiles.
  • Prepares marketing reports by collecting, analyzing, and summarizing patient data to analyze the success of marketing campaigns.
  • Prepares and monitors annual marketing budget.
  • Coordinates and purchase media buys as needed and budget allows.
  • Plan, staff and implement trade shows at case manager conferences.
  • Develop and implement employee education around services and marketing
  • Communicate and promote KCOI internally to employees
  • Identify and analyze competitors.

Basic Qualifications:

  • Bachelor’s degree in Marketing, Public Relations, Advertising, Business, Journalism, or other equivalent degrees
  • Excellent writing and verbal communication skills
  • Highly creative and motivated
  • Ability to work independently

Preferred Qualifications:

  • A minimum of 3 years of experience in marketing, corporate communications, public relations, journalism and/or adverting agency
  • Experience marketing in the healthcare industry
  • Experience managing and/or writing blogs
  • A personal presence on social media that demonstrates a passion for social marketing and knowledge of appropriate channels and strategies.
  • Proven project management skills
  • Proficiency in Microsoft Excel, Word, and PowerPoint and Publisher


  • Ability to effectively manage multiple priorities with minimal supervision
  • Ability to produce written and digital content.
  • Strong verbal, presentation and written communication skills
  • Strong attention to detail; organizational and analytical skills
  • Professionalism in working with others

Physical Requirements:

  • Required to visit clients in the community
  • Ability to stand for periods of time
  • Ability to use computer


Benefits include the following:  health, dental, vision, life insurance, Flex Spending, 401k & profit sharing, paid time off and employee assistance program.

“We are an Equal Opportunity Employer of Women, Minorities, Disabled and Protected Veterans”


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Kansas City Orthopaedic Institute
Kansas City Orthopaedic Institute Logo

Kansas City Orthopedic Institute is the only dedicated orthopedic hospital in the region! We are proudly ranked #1 in the Kansas City market for Patient Safety in Major Orthopedic Surgery and are committed to providing a 5-Star Experience for every patient.

Social Media Links: Facebook, LinkedIn

Longitude: -94.627973, Longitude: 38.926614


3651 College Blvd
Leawood, KS 66211 (913) 319-7633
Kansas City Orthopaedic Institute Logo

Kansas City Orthopaedic Institute

3651 College Blvd Leawood, KS 66211 (913) 319-7633